The journey of a thousand miles begins with a single step...and this is one of those necessary steps.
And so the journey begins....
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It is a limited promotional offer - however, china telecom is totally massive in china - I'm in China now and there is no brand that even comes close to its prevalence around the place - even in small, countryside towns, their shops and promotion is absolutely everwhere - the move would certainly have needed gov. approval and taking an optimistic view, could represent this huge company testing the waters a little.
Some more discussion this way:
https://bitcointalksearch.org/topic/china-telecom-accepting-bitcoin-for-a-samsung-phone-promotion-351668
https://bitcointalksearch.org/topic/china-telecom-accepting-bitcoin-for-a-samsung-phone-promotion-351668
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