I see that half of supply already minted by user, did not expect anyone would want to have this moji so fast.
MOJIs are already traded on secondary marketplaces such as OpenSea (http://opensea.io/assets/niftymoji). Users are free to sell them whenever they wish to do so.
That's the hurdle that this project might encounter from its users.
The boredom after playing these mojis, so the only option is to sell them in the market.
Aside from that, if you have the smartphone, you are already seeing these mojis everyday.
So what do you think will make this project survive long in crypto?
It's about sustaining the ecosystem with on-chain battles and mining with MOJIs which keeps this project interesting.
Metadata is stored on the blockchain itself so it is a truly decentralized form of a digital asset you can collect, trade and play with..
It's a very niche-based project for NFT based gamers.