Their priority is not in raising funds through the sale so it will continue even if the cap isn't reached with all unsold tokens burned. Currently only about 300,000 tokens have been sold and the rest will be burned in a few days once the sale ends.
Marketing initiatives are set for launch once the sale ends and the farming & staking goes live (in the next few days). Again, they are not interested in hyping up the sale and more focused on researching and experimenting consensus protocols on DAOs.
More info:
https://medium.com/@coinbreeder/cbdao-explained-in-simple-terms-b8d779978fd8
https://medium.com/@coinbreeder/beginners-guide-to-coin-breeder-dao-cbdao-500c208822d0