n/m I understand now. It was stupid and confusing of the meme guy to call it a white paper.
It was also obnoxious,cynical & egotistical.
Stupid, because the people who might have contributed to refining his ideas to evolve something actually worthwhile will have a natural gag reaction to the gall of this guy.
When I floated the joke idea of a user defined currency backed by the value of the Mona Lisa, according to him, I "actually COULD release monacoins as a user currency, and you COULD drive their value to $750 million each"
https://bitcointalksearch.org/topic/m.976078
Now.. I'm not entirely sure there isn't some interesting way in which sub-currencies could be piggy-backed off the bitcoin chain - but at some point he's gone off into lala land, and if my examples of 'MonaCoins' and 'BattlestarGalacticaCoins' don't clue him to that - I suspect there's no hope for him.
Ultimately I fear that if bitcoin is reasonably successful and results in a decent windfall for a large population of early adopters - then a scheme such as his could unfortunately get an irrational exhuberant pump from naive latecomers, and in the end cause a nasty blowback for bitcoin itself.