The comments show that the ZH public is very well aware of the concept.
Now that people are increasingly aware of Bitcoin I think the next step is to start calling people out who
pontificate about Bitcoin but have
never actually engaged in a transaction. It would be as simple as: "Well, have you ever sent a bitcoin? No? Are you sure you know what you are talking about?"
Yep. Only after owning bitcoins, did I truly understand Bitcoin.
Marc Faber often asks around the CNBC table who has owned gold, and no one ever does, yet the idiot hosts all have outspoken authoritative opinions about gold.
No one's opinion should be trusted on any topic that they don't have a personal stake in. Preferably, a monetary stake. Only when facing the prospect of real loss, are humans motivated enough to do proper due diligence. And sometimes, not even then (see: Pirate@40).
Still, Spekulatius is right that carrots are much better than sticks as an educational tool. I bet most skeptics can be steered towards the right path by gifting them some BTC.