The fact that we're on Gartner's radar is a big deal. A lot of businesses use their research to back business decisions and future planning.
As far as the article itself - there are steps that can be taken to shield any type of transactional analysis, and some businesses like Foodler already do this. Not exactly the "land mine" that is implied, just proper security practices.
Topic: 2013-06-05 Bitcoin payments could be a landmine for companies (Read 696 times)
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later payments made to that address
Addresses are meant to be used once. Problem solved. 
http://www.csoonline.com/article/734519/bitcoin-payments-could-be-a-landmine-for-companies
Bitcoin use is expected to grow as mobile payment transactions rise. The worldwide transaction value will top $235 billion this year, a 44% increase from last year, says the research firm Gartner. Money transfers account for more than 70% of transactions, with merchandise purchases a distant second at roughly 20%.
Bitcoin use is expected to grow as mobile payment transactions rise. The worldwide transaction value will top $235 billion this year, a 44% increase from last year, says the research firm Gartner. Money transfers account for more than 70% of transactions, with merchandise purchases a distant second at roughly 20%.
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