The fact that it can scale like this, and that it is so quick and easy to use whilst allowing users to retain their anonymity ("whenever I swipe my card I think about all the information I'm giving away -- that really resonates with people"), is really just the icing on the cake as far as Vessenes sees it.
This is BS ... whilst being vociferous about calling for more regulation Vessenes is hypocritically trying to make out like those regulations will not incur, loss of anonymity costs, overheads and, yes, more and more useless bodies around filling out forms and compliance manifestos ... I really think he might lose his shirt in the whole sorry mess he is creating for himself. Sounds like he wants to have his cake, and the icing, and eat everything too.