I've read the CoinDesk article, as well as the PRWeb article.
You say that this pool is "next generation" because it "gives miners the power to influence where their donations go?" I don't see any way to control anything at this point, unless there is some hidden back-end function that allows me to redirect where the 1% fee goes.
So far, all DirectPool has done is add a donation function to a pool that is exactly like every other pool out there. I see nothing that would qualify it as next generation.
Additionally, who is in the BBA? The link that AJMiles posted is a dead link, and when I look it up, there aren't any names on the BBA website.
Dedicated Troll.