Giving 100 like this to all MIT student feels like when the credit cards spammed many households with free credit cards with the purpose of increasing adoption.
Well.... they are not giving them the amount in fiat currency. They are giving them $100 worth of Bitcoins. I agree that a majority of them will immediately convert the coins to cash. But there will be a minority who are going to keep those coins for the future needs.
I hope that at least 5% (200+) of them will become the new crypto-converts. 