The most important thing. I have seen this in some of the mainstream media outlets as well. For the sake of increasing the visitor traffic, outrageous headlines are given. This must be stopped.
I agree, but it's like telling every professional cyclist to stop doping EPO. Ok, who's going to quit first? They're going to lose.
Sensationalizing headlines is dumb, but it happens consistently because:
1. Unfortunately it works.
2. There is fierce competition.
We're all smart enough to understand this and not get angry 12 times a day and learn nothing, right? RIGHT? Unless you've figured out how to universally solve this very old problem of sensationalism, go put this energy elsewhere.