Exactly. I don't think most businesses realise the dual benefits of accepting Bitcoin in that they both save money on fees and get a load of free advertising in the process. There's literally no risk to them if they use a payment processor.
Yet, even when booking a flight with bitcoin, the transaction fee is €5.99.
Slight shame about the transaction fee. If there wasn't one it would definitely pique customers' interest as to why it's free for bitcoin and encourage them to use it.
Isn't there risk if the network doesn't confirm the transaction? For example, Bitpay invoices will display "paid" after zero confirmations, but won't send payment to the merchant until the network confirms the transaction.