The only proper way to look at this and the adoption under a subsidiary of Paypal, is that they are dipping their toes in the water. Dell just jumped right in the pool and did a canonball because Micheal Dell has tons of courage. Ripple could be looked upon only as Google sticking their toes in the water also. Newegg, tigerdirect, Overstock also did cannonballs in the pool like Dell, and all of them have seen increasing sales each month. All of these waves, big and small, are about to make for one hell of a ride to the moon pretty soon.
What bitcoin is still missing is the killer app. We need to find the facebook or the iPhone of bitcoin. It needs to appeal to nearly every person on Earth, and could likely come in the form of an extremely safe, fast, and free exchange that can be used instantly at any business where debit cards are accepted. We are getting close. Just hold on and don't hold back any ideas you might have. If this thing goes big, we are all going to benefit.