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If there was such a thing as a CEO of “Bitcoin Inc.” this would be an ideal moment to recast the marketing strategy, to abandon a pitch to retail merchants and customers that’s had only limited success and instead go after big institutions that move large amounts of money around the world. Whether businesses or governments, these entities can far more readily grasp the financial cost savings that bitcoin’s middleman-free network could bring to their operations than merchants and consumers. If bitcoin can win over the business-to-business (B2B) or government-to-business (G2B) crowds, everyone else would follow in their footsteps.
Interesting comment....