I welcome services like this, that would make the transition from banks easier, but are they not just a equal substitute for a bank, if you pay them the same fee's than what you paying banks now for the same rate?
Not getting your point. I don't know how to send Bitcoin to a SEPA bank account without using a 3rd party service like bitwala. And as long not 9 out of 10 merchants accept Bitcoin someone certainly needs services like this.