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Moore said that the bank has been in talks with governments and regulators about the potential of either a worldwide blockchain distributed ledger network, or even "the opportunity to create a state-backed digital currency in a number of different countries," he said.
This is going to be the biggest obstacle for mass adoption of bitcoin. Yes it will all be centralised and government/bank controlled and yes it will not be the same thing as bitcoin but tell that to the billions of sheeple out there. For most these bank/state digital currencies will be 'far safer and more trustworthy' than bitcoin.
Don't worry too much. We have a lot of smart people in the Bitcoin ecosystem. Just look at all the VCs who have invested in it. People who are known from investments in the early internet or companies like facebook, paypal, ebay and many many more. We will be able to inform the people out there through so many channels that I don't worry that the billions out there can be again brain washed by banks.
Furthermore the citibank is talking a lot of hot air imo. If they say they have an equivalent to bitcoin so let us know what are it's features.
Just one more of the few thousands altcoins which already exist.
So we have a huge task. 
