Apple Pay has been touted as one of the most revolutionary mobile payment forms of the past 12 months. Despite a ton of marketing efforts, hype, and integration by thousands of merchants around the world, the platform has not been without flaws. In fact, most users are still not sure whether or not Apple Pay is a favorable option. Running out of phone battery makes the entire payment utterly useless.
Also read: Understanding FinTech – What is it And Why Do We Need It?
Apple Pay – Positive Signs But Still Not Lovingly EmbracedBitcoinist_Apple Pay
Apple Pay is proving to be quite an interest spin on mobile payments, as the service has many things going for it. There is a dire need for more competition in the mobile payments ecosystem, and Apple Pay, combined with Android Pay and Samsung Pay, are just a few of the names in the mix. Everyday consumers favor mobile payments as a form of cashless transactions, and Apple Pay has launched at the most opportune time.
For small businesses, Apple Pay may be a favorable option, depending on their customer page. Especially younger generations seem to enjoy using Apple Pay, and if that demographic represents over half of a store’s clientele, it might be worth investing in the additional hardware. Plus, more partnerships have been announced to grow the Apple Pay ecosystem even further.
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