Kamcord – Mobile Game Playthrough StreamingTheMerkle_Kamcord
More and more consumers are gaming on their mobile devices, and it was only a matter of time until this type of gameplay could be live streamed as well. Major streaming platforms like Twitch and Youtube Gaming are not focusing that much on mobile gamers just yet, but the launch of Kamcord might make them change their mind.
Promoting a new service like Kamcord will be an interesting challenge although the company is well prepared for taking on this task. By bringing in some Korean and Japanese mobile gaming Youtube stars – yes, they do exist – the launch of Kamcord will be interesting to keep an eye on.
Some people may have heard the name Kamcord before, as the company was founded in 2012 and originally started out as an SDK for mobile game developers to add gameplay recording to iOS games. Part of the success of mobile game playthrough streaming can be attributed to this SDK, and support for Android followed in 2013.
Thanks to a helping hand from various investors, Kamcord has put itself in prime position to conquer the mobile gaming streaming market in Japan, China, the US, and Korea. An aggressive international expansion is planned for the near future, as the company feels there is a dire need for such a move in the mobile live streaming space.
That being said, Twitch offers mobile game streaming as well, and the brand name carries a lot more clout compared to Kamcord. But there are other competitors as well, including Mirrativ – for Android – and Mobcrush. But more competition can only be beneficial to the mobile game streaming industry, and it will be interesting to see how this market will evolve over the next few years.
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