Here is a copy of that freshly received email:
LakeBTC was started in March 2013 by a group of financial industry veterans. Initially, it was like a side project for a small group of professional capital market traders from investment banks and hedge funds. Later, that year the team decided to incorporate and officially run the exchange under the current domain name. Unlike many other companies in this sector, LakeBTC was born with strong risk management genes and customers’ assets have been always in good hands with us. Today, LakeBTC is dedicated to bring the latest technologies into the financial services industry and serve users from all over the world. LakeBTC support trading services between cryptocurrencies and FIAT currencies, and their wallet service is secure, reliable, and free.
http://www.newsbtc.com/2015/11/21/send-bitcoin-payments-to-any-email-via-the-brand-new-lakepay/