Not a very good article and it has very little to do with bitcoin, maybe the writer lost the story while busy writing....
Merchants around the world are applying various tactics to create an illusion of “customer savings” while completing everyday purchases.
Could not agree more on this but this is old news, merchants will try every trick in the book to get you to spend your hard earned money so nothing new here...
None of this would be possible by embracing transparent solutions, such as blockchain technology. Coupling Bitcoin payments through a publicly visible ledger of how discounts are handled and who receives what can only help the everyday consumer pay the proper price they deserve.
And this is the only place bitcoin is mentioned, right in the last paragraph.