Hundreds of Canadian merchants are enthusiastically accepting Bitcoin as a payment option, but disappointed by its low rate of consumer support, according to a recent study by forensic research firm CorbinPartners Inc.
More than half of respondents blamed the uninspiring response on a lack of awareness, both of the digital currency’s availability on the consumer end, and of its acceptance on the part of businesses, CorbinPartners president and COO Jon Purther said.
However, the study also discovered that a majority of respondents were optimistic Bitcoin use would increase substantially over the next five years, and four out of every five merchants who had adopted the currency would recommend doing so to other business owners, he said.
“It’s very much an awareness issue,” Purther said. “You’ve heard of Bitcoin, obviously, it’s written about constantly… but although the everyday customer may be familiar with the name, they don’t have the same comfort level with how it works. [The merchants’] comment is that needs to be increased, and I think the expectation is that it will.”
Read more: http://www.itbusiness.ca/news/canadian-businesses-would-like-to-see-more-bitcoin-use-survey-finds/64520
Topic: [2016-01-29] Canadian businesses would like to see more Bitcoin use, survey find (Read 274 times)
January 29, 2016, 06:11:51 PM
Jump to: