Here's a quote for a good laugh:
Safello’s pitch is that they are “building the bank of the future on top of blockchain technology.”
No, what they're REALLY doing is using legacy policies to encode your identity into their system. Just the same old financial bullshit, with a different spin. Of course it has all the buzzwords, "social" blah blah blah.
Another thing, this news site must be a joke, because the top rated exchanges don't do crap in volume. They don't even list Bitfinex, which is the volume leader of the non-chinese exchanges. (If you can believe any of the china data anyway, which is another matter.)
Whatever, just another throw-away article about some "social" has-been product.