I have, um, bad news for you: the whole point of the anti-virus software industry was always (and still is) a way of extracting more money out of the typical user. There have been expose's and rumours in the past of anti-virus software companies writing viruses themselves when the natural supply of viruses dries up (and those software companies were always well placed to write their own viruses, as their industry position as "security" experts made it easy to justify getting a source code licence for Windows or OS X).
Moral of the story? Don't use operating systems that "require" anti-virus. If such OS's were half way secure to begin with, viruses would be much, much less common and possess far less capability to cause damage to your computer.
Agree, this is just another money grabbing attempt at something you really cannot grab money from. This won't be the first mainstream company you see attempting to offer services for Bitcoin, services it does not need.