They hear about the theft and they think, "Hmm, I will never get myself involved with cryptocurrencies."
You've repeated this point multiple times. Your presentation is consistently misleading.
Bitcoin has never been hacked. Not once. The exchanges were hacked. It's the rough equivalent of a bank robbery in the incumbent banking system.
The EMV system has been hacked. The magstripe system has been hacked. That's the rough equivalent of Bitcoin hardware wallets being hacked.
So, please try to get an appropriate sense of proportion. More money (~ x2 as much) was stolen in the DAO hack than from Bitfinex, and I'm not observing the same quantity of exaggerated claims regarding that incident.