Honestly, they are working through regulatory policy in a country that has no generally respected rule of law? Good luck with that!
Also, I fail to understand, why providing ten farmers with Bitcoin wallets is such a big deal. Maybe the main problem will be on the educational side, but doubts remain that this semi-charity "startup" is just serving its founders. I also don't see why it would make sense to provide Bitcoin funds to people in this region who have no practical use for it, because there are no businesses were they would be able to spend their funds.
Besides the widespread corruption and educational deficits, the primary problem for Bitcoin adoption in Africa is the lack of IT infrastructure and excessively high costs for mobile internet access if it is available at all.
ya.ya.yo!