Companies are very clear that they are adopting blockchain and not Bitcoin. In this case, there is no question of using bitcoin, because this relates to reconciliation of supply chain records.
In any case, this story received a lot of media attention.
http://www.business-standard.com/article/companies/mahindra-group-ibm-to-develop-blockchain-solution-for-supply-chain-finance-116113000487_1.html
http://www.livemint.com/Industry/GQAWZEr02WQ6ktiSpBHpKI/Mahindra-and-IBM-to-develop-blockchain-solution-for-supply-c.html
http://auto.economictimes.indiatimes.com/news/auto-finance/mahindra-ibm-eases-supplier-to-manufacturer-transactions/55706286