eToro, an European brokerage firm operating a social trading platform and network, has unveiled the Blockchain Wallet at the St. Petersburg Economic Forum. The new product, launched in a pilot project, will allow users to hold and exchange multiple cryptocurrencies and digital assets in the same wallet.
With the new wallet, the company said it wants to tap into the surge of Initial Coin Offerings (ICOs), a method used by blockchain startups to raise funding through the issuance and selling of tokens. The trend has pushed the cryptocurrency total market capitalization to near US$100 billion, and while Bitcoin remains the dominant cryptocurrency, hundreds of new cryptocurrencies were brought to market this year alone.
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