[2017-06-21] BS: Bitcoins, neurosc drive demand for blended programmes at IIM-A

Bitcoins, neurosciences drive demand for blended programmes at IIM-A

http://www.business-standard.com/article/management/bitcoins-neurosciences-drive-demand-for-blended-programmes-at-iim-a-117062100383_1.html

Riding on the back of rising demand for programmes on newer subjects like design thinking, digital marketing, Bitcoins and Blockchain, the Indian Institute of Management, Ahmedabad (IIM-A) has seen a significant rise in blended management development programmes (MDPs) this year.

In a bid to tap the growing online executive education market among the corporates, IIM-A will be offering six programmes that are blended or a mix of online and offline, Arvind Sahay, chairperson-MDP, IIM-A told Business Standard.

"This year we hope to have about six programmes that are blended (mix of online and offline). This is a substantial increase over last year - and will increase more next year. We are also going to have about 5 programmes that we are going to be delivering internationally across different countries in Asia," said Sahay.

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