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Topic: [2017-07-16] Breadwallet’s Bitcoin Therapy Hotline Exceeds Expectations (Read 2526 times)

hero member
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Merit: 501
This is indeed a therapeutic news. Sometimes we need more positive news like this one instead of just dwelling on so many negative and uncertainties all flying the entire cryptocurrency market for the past many days and will not stop until the August 1 thing is all settled.

This uncanny move from BreadWallet is putting the company in the hearts and minds of their customers. We need businesses who have this kind of connection with the people they want to serve. Injecting the much needed optimism into the market is really a very good idea as many Bitcoin holders right now are feeling some uneasy and even depressing orientation. And who would not be in the face of a falling Bitcoin?
sr. member
Activity: 574
Merit: 251
The first week with Breadwallet’s Bitcoin Therapy Hotline exceeded all expectations, announced Breadwallet CMO Aaron Lasher. He did not know what to expect when launching the hotline, according to bitcoin.com’s previous interview, but knew there had been a lot of negativity and vitriol permeating the ecosystem. He just wanted to find a way to inject some optimism. That was the ultimate purpose of the hotline, even if it was not touted as 100% serious. It was not a joke either, though.



How the Hotline Exceeded Expectations

Lasher outlined many highlights about the hotline’s performance. He said quite a few old friends called to catch up or chat. He had many callers who harbored concerns about the blocksize debate and what would happen to their bitcoin. Some of them even appeared to need moral support as a result of bitcoin’s current bear market trend.

Some just called to request new features for breadwallet’s native application. They were interested in new services and promoted many possible ideas. Lasher said he accepted these calls with humility, saying it may directly alter Breadwallet’s road map.

He said the hotline also received calls after hours, especially on the weekends. This acted as a testament to the popularity of the hotline. Many of the callers also left a voicemail. Lasher mentioned 20% of the callers were women. This was good news for him, because it suggested the bitcoin community has diversified.

https://news.bitcoin.com/breadwallets-bitcoin-therapy-hotline-appears-hot/
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