Champion of Bitcoin in the online retail space Overstock.com is flummoxed that the adoption of Bitcoin in their marketplace has regressed rather than exploded with the digital currency boom.Jonathan Johnson, chairman of the board at Overstock, has said it is ‘crazy’ that more retailers are not accepting Bitcoin as his company continues to see growth in digital currency transactions in their store.
In recent research, brought out by banking group Morgan Stanley, it was found that since last year, the boom in Bitcoin’s price, as well as its move into the mass market, has actually regressed the adoption of the digital currency for the top online retailers.
There are currently only three retailers in the world’s top 500 that accept Bitcoin as a form of payment, with Overstock.com being one of them. This figure is actually down from 2016 when the number sat at five.
The disparity between the merchant acceptance of Bitcoin and its rapid rise to be a major player in digital currencies, ideal for online retailers, has been hard to explain and has confused traditional institutions such as Morgan Stanley.
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http://bitcoinist.com/overstock-chariman-retail-bitcoin/ Not surprising actually.
I guess the 'idea' of Bitcoin being 'just a currency' had to be applied practically before we could gauge whether or not this was true.
For some reason, I feel that most retailers aren't seeing any specific reason to adopt bitcoin in much the same way as they do not see any reason to begin to accept nuggets of gold as payment for goods.. or apple shares as payment for goods.
Even though there are companies out there that will process these bitcoin payments, and convert them instantly into fiat to avoid slippage - most retailers are still scared to adopt this new technology.
They are frightened by the ability of bitcoin to gain and/or shed 10% of it's value within a time span of only 24 hours.
This is a very frightening concept for retailers, and they seem not to be put at ease even though there are bitcoin payment processing firms out there that provide instant, point of sale conversion to fiat - which actually negates risk.
Never the less, the value of bitcoin continues to grow.
For some strange reason, I don't believe that bitcoin requires massive retailer adoption to continue to succeed and grow.
In the future, Person to Person transactions may prove to be much more important than Person to Business transactions - as such, bitcoin and the other digital assets will continue on this non-permission seeking path to continued growth