It's insane how they till now haven't managed to offer people a pretty solid exchange and wallet experience. It's because of their large user base that they managed to realize this level of growth.
Initially customers are always the central point of attention, but after a while when the business in question grows larger and larger, the same users are no longer their main priority.
Yeah, I do find it strange that they can't see beyond the boardroom to make economic sense. You please your customers, they come back with more business. Your reputation grows, your success attracts more success. Shareholders can be persuaded to take small hits now for bigger profits tomorrow, but a yearly 5% increase is somehow always preferred to 5% decreases to ensure expansion and growth.
Then again, Coinbase has won awards this year and is a Bitcoin "unicorn" according to some quarters, so hey, who am I to talk?