The payment system is being powered by Electrum, a software platform created to process payments in different currencies. Jason Peisl, IS executive at Pick n Pay, said:
Widening Acceptance
As the growth in payment methodologies continues, the overall currency value of Bitcoin continues to grow as well. This is a critical aspect of increasing mainstream acceptance, and increasing liquidity as well.
Liquidity and mainstream acceptance produce greater levels of awareness, and therefore greater levels of use. This process has been referred to as a ‘virtuous satoshi cycle.’ Despite substantial negative news, acceptance appears to be growing for Bitcoin.
https://cointelegraph.com/news/south-africa-pick-n-pay-online-retailer-to-accept-bitcoin