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Topic: [2017-10-02] What Success Of Bitcoin Tells Us About The Power Of Storytelling (Read 2608 times)

hero member
Activity: 490
Merit: 501
This is something that I can find common ground with. Without taking into account the majority of newcomers who nowadays are lured by the prospects of instant riches, Bitcoin really did attract a lot of early people because of some of the concepts that they identified with or wanted to believe in. I sometimes avoid or don't like to tell people about its beginnings partially because of that deliberate shroud of mystery that surrounds Bitcoin. But every now and then, I meet someone whom I feel would absolutely love to hear that, and I'm not usually wrong Smiley

I still find a lot of value in what I guess are "genesis stories" that gave birth to and helped propel Bitcoin into mainstream. And if you look farther, you'll see that those who eventually became proponents and advocates are likely to also have been attracted to this aspect of storytelling.

The same concept has helped propel people like Einstein, Tesla (and now Musk)... their otherwise quite ordinary lives transformed into amazing stories of hardship, struggle, discrimination etc.

We may not that much background information about the man who started Bitcoin but he certainly knew how to spin a good story to push the agenda of cryptocurrency and it is working even up to now. Satoshi Nakatomo can be considered as a genius of this generation and is worthy to receive the Nobel Prize one day.

Marketing is all building up a good story that people can relate with.And this is the same formula we are seeing everyday when we are watching TV or any advertising platform. Once you have a good story platform to work with, it just need some tweaks to be able to connect with the right people who can be hooked (like drug addicts hehe) to the stories being promoted. The idea is to have a certain connection because without this connection everything can be bland and stranger to us.

Indeed, Bitcoin has shown us how to use storytelling for effective marketing and getting people's attention.
legendary
Activity: 2968
Merit: 3684
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This is something that I can find common ground with. Without taking into account the majority of newcomers who nowadays are lured by the prospects of instant riches, Bitcoin really did attract a lot of early people because of some of the concepts that they identified with or wanted to believe in. I sometimes avoid or don't like to tell people about its beginnings partially because of that deliberate shroud of mystery that surrounds Bitcoin. But every now and then, I meet someone whom I feel would absolutely love to hear that, and I'm not usually wrong Smiley

I still find a lot of value in what I guess are "genesis stories" that gave birth to and helped propel Bitcoin into mainstream. And if you look farther, you'll see that those who eventually became proponents and advocates are likely to also have been attracted to this aspect of storytelling.

The same concept has helped propel people like Einstein, Tesla (and now Musk)... their otherwise quite ordinary lives transformed into amazing stories of hardship, struggle, discrimination etc.
newbie
Activity: 42
Merit: 0
Quote
Bitcoin has a mystery genius at its heart: its story begins with Satoshi Nakamoto, a secretive figure who no one’s ever met and who might not even be real. It’s also subversive. Part of the story of bitcoin is the idea that it lets people own currency without government involvement or endorsement. The currency isn’t under the control of a national bank, and governments have little influence over it. The banking infrastructure has been built entirely from the ground up.

https://www.forbes.com/sites/forbescoachescouncil/2017/10/02/what-the-success-of-bitcoin-tells-us-about-the-power-of-storytelling/#76745ee32720
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