I agree. I read this article yesterday, granted it's from a website with a primary audience of women in business (which I am not):
Data Shows Women Won’t Invest In Crypto, So Try It Anyway
http://swaay.com/data-shows-women-wont-invest-in-crypto-so-try-it-anyway/
Though this article was written to women, my comments are not specific to women. People are confused about cryptocurrency. They don't understand it and the jargon and relative complexity of using it can overwhelm them. These are the same people that 25 years ago couldn't send email, 20 years ago had trouble navigating the web, and 10 years ago were overwhelmed by smartphones. They're doing all of those things now with relative ease.
Because cryptocurrency is in that early stage, and it has to some extent the reputation of being used for nefarious purposes (though you and I know that's a distortion), they really need to be educated on cryptocurrency and its positive benefits, on blockchain and its positive benefits, how they are interrelated, and how blockchain has potential in some other applications. And in my view, the overall benefits from decentralization away from data silos and gatekeepers, starting with the banks, easily the most entrenched of the control structures over society, and going down the line.
First impressions are sometimes hard to overcome, so to the extent that governments paint a bad impression, it can be more difficult to get users to adopt without a "killer app". We have plenty of killer apps that are getting there as far as a usability and scalability standpoint and that will increase as we continue to promote decentralization in all of the places it makes sense.
I am often asked by non-technical people about crypto, blockchain, and decentralization and I try very hard to avoid overly technical explanations. Only if I am asked a question that is of a technical nature do I go there. I don't want to scare anyone away with jargon overload. There are some good videos that provide very basic overviews of how Bitcoin works and its benefits. I believe these should be translated into many languages because the movement we are undertaking is global and needs to reach the widest audience possible.
There also need to be videos that are more focused on certain target audiences, such as law and policymakers, children, business owners, etc. Well written and produced videos have a way of explaining concepts much better than pages of text when you're talking about fundamental knowledge level materials. A small team of crypto evangelists, a crypto "army", if you will, armed with the right knowledge and educational materials, working around the world can form positive impressions to many people in a very efficient manner.
Best regards,
Ben