“We are pleased to announce that United Colors of Benetton in Vilnius are the first who will accept cryptocurrencies. We would like to support the idea of freedom and variety of different payment possibilities,” Arturas Zuokas, co-owner of the Lithuanian franchise of United Colors of Benetton, stated.
Read the details in the article of Coinidol dot com, the world blockchain news outlet: https://coinidol.com/united-colors-of-benetton-to-accept-cryptocurrency/
Wow! It is really fearless to accept the payment of cryptocurrencies in this day and age because of the heavily fluctuating value it have at present. But you know, companies like United Colors of Benetton surely will greatly benefit from this bold act because they know the values will recover soon! I think their strategy is to sell their products with a value equivalent to that of cryptocurrencies and then when the value of the latter improves as of selling date, they will realize the profits of that particular sale by cashing out. Hence, they keep earning MORE on top of the profit margin. So as far as I am concerned, this is a win-win situation for both vendors and vendees because the former earn more and the latter are able to buy at its own convenience.