I am still of believe that the acquisition of Poloniex wasn't because they were interested in the brand and everything around it, but more so its trading engine and the precious licenses and SEC approval to build further on it.
That makes sense. I have been quite skeptical when it comes to the Poloniex takeover initially because of how it was (still is) bleeding due to the outflow of users and capital. Bittrex and mainly Binance completely took over Poloniex's position due to their incompetence. On the other hand, Binance isn't all that innocent either with how they ignore all rules of certain countries, which in more recent times made Japan stand up against them and I believe that more countries will follow. Binance applied for a license to operate in Japan, but they don't understand (don't care is more likely though) that you can't offer your services without having that license in your pocket, but their aggressive marketing strategy has worked out more than well for them.
