I wouldn't necessarily say that "hype" is the best word to describe it, because to me, it's not hype that will get us anywhere. It's going to be adoption, especially by real life and online merchants that will drive bitcoin forward.
Maybe "hype" isn't the right word for that, but Bitcoin needs more positive coverage, or promotion even, because many of the online merchants still think it's a fraud and that's why they drag their heels on using it.
In that case, I would agree. Even though a lot of people are calling bitcoin dead or whatnot with the current bear market, I think that if you scope out you'll find that we're still in the early adopter phase. Awareness is growing regarding bitcoin, but not a lot of people are actually using it. The people who are actually using bitcoin are extremely limited.
I absolutely agree with this. It's hard to believe but it's true that less than 0.5% of the world population is using Bitcoin now. According to Bitinfocharts there are 28 million bitcoin wallets that hold more than 0.001 BTC. Even if all those wallets belong to different people, we still have less than 0.5%. And, no, the number of Bitcoin users hasn't dropped lately, it's only growing. We are just still in the early phase.