If the BCH people want it to succeed so badly, why don't they push for merchant adoption and make a case for its actual utility instead of constantly trying to undermine bitcoin?
They are. Roger with its early bird investments gained a massive economical advantage which he's exploiting at full right now. Every merchant that accepts Bitcoin through BitPay now *miraculously* automatically also accepts BCash. They even messed with BitPay in the way that people using Bitcoin have to pay an additional fee to use it as payment option, which is completely ridiculous.
Roger's involvement also explains why BitPay never bothered to list any altcoins in the more recent times, because they greatly surpass BCash's capabilities in terms of functioning as cash. Litecoin has all the characteristics; quick block times, low fees, is listed on all exchanges for proper liquidity, everyone knows about it, no one cares if its blockchain is cluttered with day to day transactions, etc. He's afraid of Litecoin.
