I wish people could just learn to use decimal places. Is it really that hard?
I think that the scaling debate and rising fees affect the "unit bias" discussion. As it is, using the "bits" denomination seems pointless, since it can take thousands of "bits" just to cover transaction fees on median-sized transactions. What's the point? And don't even get me started on the merits -- or lack thereof -- of BIP176....
Smaller units will make sense when Lightning Network use is mainstream and people don't need the entire network to validate their transactions. Until then, I think this sort of sentiment will remain common. In other words, I think this is a transition period where people will continue to focus on the BTC unit, and many newcomers still won't understand that you can buy a fraction of a coin.