That. CME CEO seems way more knowledgeable about this market and Bitcoin than CBOE and all involved crypto related parties such as the WV twins and SolidX. It's all about making money for CME, which means that if there was a realistic chance to have an ETF go through, they would go for it in an attempt to outplay the CBOE, which they don't.
CME has had enough time to sit back and watch how the CBOE and SolidX were facing disappointment after disappointment. No way they are going to get themselves involved in that. Not really a good thing for your reputation to see the SEC crush your proposals time on time again. It's way easier to watch your competitors do the effort and fail so you know how to get things done the right way when the time is right.