Binance was rumored to be one of the giant behind this project IIRC.
Not sure what is this silly article quoting Juventus. But Chiliz - which i'm the CEO :-) - has NOT claimed, but officially announced Juventus (https://www.juventus.com/en/news/news/2018/juventus-announce-partnership-with-blockchain-platform-socios-com-to-launch-fan-token.php) and PSG (https://en.psg.fr/teams/the-club/content/paris-saint-germain-kicks-off-innovative-blockchain-partnership-with-socioscom) and Binance is NOT rumored, but officially an investor (https://medium.com/chiliz/binance-chiliz-join-forces-to-tokenize-sports-industries-55ec438439c0).
Thanks.