Samsung have already shown an interest in crypto with their latest smartphone (S10) having a built in crypto wallet, and this seems a like a logical next step to get more involved in the space, although $2.9 million isn't exactly a big commitment from a company as big as Samsung. Nonetheless, getting big companies like Samsung to bring bitcoin to the masses is the surest way to grow adoption.
However, I'm always a bit wary with big companies who love to collect your data trying to climb in to bed with any existing crypto companies. Samsung, just like Facebook, Google, Apple, etc., store huge amounts of your personal data and have a complete profile of you, which they publicly sell to advertisers, and privately probably sell to a bunch of unknowns too. Lets say Ledger and Samsung develop a shared app, wallet, or device? Do you want all your bitcoin addresses, transactions, and purchases to be linked to your real name and address, and sold to anyone who pays the right price?
We both have the same view on this development which can of course help the cause of the whole industry to a different level but at the same time I am a little bit sad that we are not witnessing a massive adoption coming from smaller players who are the ones who needed this technology more. Of course, since this is an open market we can never force any adoption but can only wish that at the same time there can be more and more unknown or lesser known entities going into blockchain and cryptocurrency related business that can be making waves in the market. Now, this trend is telling us that indeed there is a big and bright future for this whole industry waiting just ahead.