Moreover, the exchange will host a 50,000 BNB (roughly $1.3m at the time of writing) community give away where if you trade over 1 BTC during the promotional period (3 days) you can get a piece of the prize pool, the announcement stated:
“All users with valid trading volume of 1 BTC or more (buy & sells) across any trading pairs on Binance during the promotion period will split a pool of 50,000 BNB.”
Read Full Story: Binance Resumes Normal Operations With A $1.3M Community Binance Coin (BNB) Giveaway
And also this may lure another sets of costumers and investors to take advantage of this 3days event because of the rising value of binance,and growing popularity (also after the hack)
As for this BNB shitcoin, it's just that - a shitcoin created for promotional & greed purposes only.