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How many people know that Bitcoin has gained around 100% since March? Not many, I'm sure. But some of them will find that out after reading this news about Apple.
I think media sourches such as CNBC and Bloomberg have done enough coverage of Bitcoin pumping that people are aware of it by now. One must be living under a rock to not know how much Bitcoin has gone up this year.
My theory is that the news were ignored by most people. The people who have noticed the news about recent surge were the same people who could read about it on cointelegraph, coindesk or other Bitcoin related news sites. There are dozens of news each day on sites like CNBC and Bloomberg that look much more important to most people than the news about Bitcoin price fluctuations.
It might help if Apple when people install the new update are being notified about there being a Bitcoin sign, but I doubt there will be. If you don't point that out to non crypto minded people, how will they know it's there?
Exactly. That's what happening to Bitcoin related news too. If people were somehow notified that there were "very important" news regarding BTC, they would have probably noticed it, but no one ever points that out specifically. I judge by what I hear from people I meet in daily life. Most of them have no idea whether Bitcoin is $1,000 or $15,000, let alone some smaller fluctuations. It is possible that I meet especially uninformed people regarding Bitcoin, but I think they are just regular people like most of the people around the world. Next time you order pizza ask the delivery guy about the price of Bitcoin, or ask your university professor about that. I bet you'll be surprised.