You can build it yourself for around $80 with kits that have everything need on amazon and I am sure those folks are making money on the $80. So 21.co buying and making in bulk probably made these for around $40 each I would imagine. Of course there is money in marketing and if they were smart they dumped a lot into marketing early to make a fast push to get the early crowd because I think now that people can see having already figured out how awesome it is to own one, but it is no where near $400 they are putting on it.
Now that they have put the target out there you better believe as open source goes you will have developers working around the clock to provide free payments libraries that will run just the same. In fact if I understand what 21.co offered was just the tools that are already free to everyone else and then it is up to the purchaser to go and develop. (I could be wrong there) But I cannot find anywhere on their site where there is an out of the box payment solution that runs right off their node. If there is, then my goof and and I missed it, but like I said there are going to be several solutions, very soon and by soon I bet within weeks for people to start using. Then you will have the opportunity for people to build payment stations (just like credit card machines but without the banks) such as what 21.co is doing but at a fraction of the cost.
I think they had a great idea but came out of the gate way too greedy.
Their idea I tought was putting asics in everyday items. So they did not really follow their idea in my mind. Come out with a special RPI.... that is really not the same as putting into everyday item.
I still think it's just so when they go to investors they can say they no have a item out there using their chips. I don't think this item was meant to sell lots, but much more limited sales.
They should do garage heaters, space heaters, fridge, etc, anything that outputs heat and can be connected via wifi for example. that would be cool. routers are another nice idea.
Didn't 21.co buy a company or had some sort of merger before the release? Or I must be doing crack.
But since they have the tech, I would love to see a competitive miner instead of a lightbulb or something. One that isn't 400 and runs on top of a cheap RPI.