There are cases where the headline will be so striking that a single line will be enough to spark a conversation. However, if the user in question repeatedly keeps posting this way and no longer even attempts to engage in discussion (and just ends up becoming an RSS feed), warnings and punishment should be warranted.
This issue is also about how the forum needs to balance being open to embrace public (which is needed for further crypto adoption) and at the same time filter out trash.
I have two ideas regarding how to combat this. One radical and one conservative.
1.Radical idea - remove the Press section altogether.
2.Conservative idea - Make the Press section similar to the RSS feed system. Nobody can comment or start discussions there. News are to be highlighted like this :
News: Latest stable version of Bitcoin Core: 0.16.0 (https://bitcoin.org/en/download) [Torrent (https://bitcointalk.org/bitcoin-0.16.0.torrent)]. (New!)
This will retain the concept of "Press" and people will get the news (which is the goal). But will also reduce spam and/or redundancy.