I think a movement needs to be made for the standard denomination to be a mBTC rather than a BTC. People would love to buy in a get a couple hundred pieces rather than just 1 piece. Even though it's worth the same, intuitively more is better.
It doesn't matter since they still aren't getting a full BITCOIN!
One day they will realize that they've been duped. This is NOT a good idea. It's Bitcoin not mBitcoin.
What even is a "full bitcoin"? It's just a standard unit consisting of an arbitrary number of satoshis. A "bitcoin" could just as easily been 10 million satoshis rather than 100 million. Or perhaps 1 billion.
What if the protocol were EXACTLY the same as it is now, but bitcoin-qt was set to display 1BTC=1,000 satoshis? Despite the fact that you still own the same number of base units, you have more "full bitcoins". What's the difference?
Most people don't own any $1 million chunks. Why would they want to own $0.00365 million? It's such a small number.
Because at that point, your scarce resource of 21M Bitcoins suddenly becomes less scarce at 210M or 2.1B Bitcoins. At which point, the mining reward is also modified from 25 BTC to 250 or 2,500 BTC per block. It kinda sounds like something familiar, doesn't it?
It's an arbitrary number of base units, yes, but it's the number that was chosen to represent 1 full Bitcoin. If anything, price goods in satoshis'. Have minimum volume on exchanges in satoshis'... At least then, it's not like you're tricking people into buying because "you get more for your buck" the same as tricking a child into trading his dumb old
single $10.00 bill for two crispy $1.00 bills because "hey, 2 is better than 1!".