1.About the project
The core mission of Adhive.tv is to disrupt TV advertising and make ATL budgets available for videobloggers. AI modules and blockchain technology make this platform a place where bloggers arecombined into one virtual giant TV channel with powerful targeting mechanics, which isunachievable in TV now.
AdHive.tv – AI and community powered platform for native video advertising. AdHive creates an easy way to launch massive international ad campaigns for advertisers – brands, services, as well as blockchain services and TGE campaigns. The platform matches the advertiser with bloggers who broadcast to the relevant audience, then proposes an ad task and conditions to bloggers, and releases the payment when the ad placement is done properly.
AI modules for video and speech recognition monitor video channels and control the execution of ad tasks. Native video advertising becomes easy to run, and new opportunities for blog monetization will empower community development and increase audience and advertising capacity. AdHive will facilitate the worldwide blockchain promotion across a new, fresh audience, eliminate boundaries, and ensure the easiest way for financial interaction with advertised crypto projects around the world.
Platform ideology
Advertisers place the proposals, bloggers create videos with executed ad tasks, and community members get a reward for assessing the quality and effect of native advertisements. This process helps build an environment to run more effective campaigns.
In order to participate in ad campaigns, all users are required to purchase and apply ADH tokens as a Security deposit to be motivated to execute ad tasks properly. In time, as ADH tokens are utilized by more users and adopted by more project partners, and ADH token turnover will correlates with total advertising budgets of all campaigns on the platform, it will bring significant growth of demand for ADH tokens, the amount of which will remain constant
2.Token model
Governance and role of token
AdHive Token (ADH, Ethereum ERC20 token) - is a native cryptographic project token, which gives participants the right to access multiple activities and services of the AdHive network. The result of the Howey Test for ADH token is "Unlikely a security" with an overall risk score 10. ADH token has a critical role inside the AdHive ecosystem and is designed to be used as:
1. Rewards for participants. Participants get a reward for actions such as advertisement placement onvideo, native advertising
assessment, and completion of surveys.
2. A Security deposit and a Minimum Participation balance. To apply for ad placement, participantsshould use tokens in order to be
motivated to execute tasks properly.
3. Daily transactions. Smart-contract payment solutions could make token transfers daily to makefinancial management more
flexible.
4. Complementary services. Advertisers can spend ADH tokens on analysis of all video channels todetect usage of keywords and
brands they are interested in.
5. Network growth. The AdHive platform will reward participants for registering and activeinvolvement in the ecosystem. Also,
members of the community could participate in referralcampaigns to promote the AdHive platform.
6. Anti-spam prevention. Bloggers pay a small commission for applying to an ad task.
7. Sybil-attack protection. To prevent the situation of a Sybil attack during video assessment fromaffecting the rewards, the
calculation of the rewards for community members depends on theamount of tokens held in the wallet.
8. Payment for platform services. Advertisers will be motivated to use ADH tokens for launchingcampaigns and for monitoring video
channels.
9. Payments between the participants. AdHive Classified provides additional services paid with ADHtokens.
10. Compatibility. Easy integration for listing on cryptocurrency exchanges.
3.Proven technology
Each blogger channel is monitored daily for video updates and analyzed by AI recognition moduleswhich send triggers to the payment module when there is proper execution of an ad task. AI modulesare built from AdHive's own ready-to-implement machine vision and speech recognitionsolutions. The platform can be easily integrated to deliver additional value for advertisers with otherplatforms and services for native video ad placement like Ninja Outreach, BlogMint, BrandBacker andothers. AdEx - a Decentralized Ad Exchange – signed a partnership agreement to collaborate in adexchange on native video ad placement.
Traction
Developed video recognition technology has several commercial implementations:
• Smart TV operator uses our modules for determination of product placement to show overlay adwith 97+% accuracy
• Global FMCG brand monitors 100+ bloggers YouTube channels to find key words and objects
4.Crowdsale
*All figures will be finalized following the forecasting results on the Wings platform and be announced at least5 days before the Token Sale
begins
** The official conversion rate will be announced a 6 hours before the start of Token Sale
5.Partners
6.Team
7.Milestones
8.Market overview
