Globally, 48 trillion Reward Points from Brands that are worth close to $360 billion go unredeemed each year. When users sign up for memberships with different Brands, they collect these points for every action taken, be it signing up, or making a purchase among others. But, they usually end up in a situation where the points can neither be consolidated nor redeemed against a preferred reward (the reward they want) due to restrictions. These restrictions include limited avenues, limited products inside a catalogue etc. In short, users are left with limited choice and a cumbersome reward programme that they often end up discarding.
In fact, unredeemed points in the USA alone amount to USD 16bn while that of UK is 6bn pounds, in total.
ALLOY Token & Rewards Network, our Proposed Solution is a Blockchain-based Global Rewards Catalog connecting Brands, Publishers and Consumers on one Platform. The Global Rewards Network will allow the Users of partnered Brands and Publishers to link, combine and convert all their Reward points to a local Fiat Equivalent ($/¥/€/₹ etc..), which in turn can be redeemed against listed Products and services from other partnering Brands.
For Consumers, this platform will be a mobile app that will show the fiat equivalent of their combined Reward points with an extensive Rewards catalogue to redeem from.
The core components of the proposed solution will be Codemojo's time- and scale- tested Customer Engagement kit and Rewards Network, currently engaging 25mn users across 2,000+ Apps, Websites, and Wi-Fi hotspots. Codemojo will upgrade its existing Rewards Network using Blockchain & introduce ALLOY Token to make the Redemption experience truly Instant, Secure, and Global.
Micro Redemptions | Mobile Recharges Bus ticket bookings Store Value Gift Cards Pharmacy Café Restaurants etc. |
Macro Redemptions | Merchandise Air Tickets Hotel Bookings/Upgrades Events & Attractions Grocery Rentals etc. |
The Opportunity