1) buy a domain / name your coin
2) promote
3) find developers and hope you can pay them somehow
As step 0 you might wanna get some funds to pay your developers
. If you don't want an IPO/ICO then I'd say go for 3 after 1. When you have at least a mere or less working beta then you can start promoting.
...plan B
1) buy a domain / name your coin
2) promote
3. Start an IPO (ICO isn't good because of you would need to show something.)
4. promote
5. promote again
6. keep promoting
7. assess the situation to see if it worth to make the coin at all (I mean if you see an opportunity for making more from a pre and instamine.) If the answer is YES then goto 8 else goto 12
8. find developers, promise them a share from the instamine and hope that they can put a working coin together
9. keep promoting
10. When you have a more or less working coin release and instamine it pay your devs and bribe one or more exchanges (from the instamine if possible and keep promoting of course)
11. When the coin hit some bigger exchanges dump your stash.
12 run with the bag
13 register a new account here and goto 1