They are using the Satoshi name. Not sure why. Maybe to get newbies confused, but obviously nothing original about them.
I don't know how many times I have come across such words ever since I started learning about crypto some 5 years ago.
Ya, using the satoshi name is basically weeding out all the people with half a brain right off the bat. That makes it easy to do things like run socials and promote the project, because anyone with half a brain would just say scam and move on. If they were actually trying to be serious and promote this to people who can count beyond 10 without taking off their shoes, then they'd run into people who would expose them and rip their ideas apart. It's a clever way to funnel only the idiots their way. I used to think people behind scams like this were dumb, but I guess I can appreciate their method of trying to appear legitimate.